Create a voice for your brand. Nurture and inspire your customer base. Motivate that base to action.

Entering a social network is like joining a party in progress.  Island Logic will ensure that your business is dressed appropriately for the occasion, speaks the same language as the other guests and doesn’t commit any party fouls.  In fact, our goal is to make you the life of the party.  And we possess the best practices and experience to make it happen.

Island Logic is currently leading many successful cross-industry social network marketing campaigns with excellent results and client feedback.  We’ve taken global corporations, once thought to be faceless entities and provided them with Humanity, Identity, Commonality and a Voice to become one with their customers.  We’ve taken younger brands and, with sharp messaging and battle-tested strategies, helped them create awareness of their value proposition within their target market and beyond.

We would be honored to develop a strategic campaign for your business and put our unique expertise to work for you.

Why Island Logic?

Campaign Planning

An Island Logic campaign begins with achieving an intrinsic understanding of your business, brand and goals. From this we will discern the optimal user communities and target markets and watch those communities and markets in action. We will provide analysis from this research, including colloquialisms used, and establish the best strategy for voice identity creation and targeted community interaction and growth initiatives.

Relate First, Sell Later Methodology

Imagine entering into a marketing focus group environment and then making a hard-pitch to the participants to buy your products. Your business wouldn’t do that because it wouldn’t make sense. Your goal was to glean valuable and vital insight into your products, services and potential customers and the participants didn’t attend to be sold.

Taking this analogy and moving it to the social networking universe, Island Logic has learned that we have the potential to tap into an unlimited number of prospective customers in the most robust and exciting focus group around but…they didn’t come to be sold. They came to be friends.  They came to share common experiences. And if they come to your page, it’s to unite with a community of like-minded users and discover the human voice and personality behind your products brand.

With Island Logic as your partner, you will have all the bases covered and a framework for future success.

Benefits of an Island Logic Social Network Marketing Campaign:

• Adjust Your Message to Your Social Network Savvy Audience
• Harness the Relevancy and Need Within the Messaging
• Contribute and Relate to the Community before Ever Mentioning the word “sell”.
• Use Similar or Colloquial Vernacular for Identification and Relationship Building
• Continuous Monitoring of Page with Strategic, Fresh and Timely Content Posting and Response
• Solicit Member Feedback, Provide Information and Inspire Community Interaction
• Trend Development and Psychological Approach
• Reporting and Analysis on the Sociological Nature of the Community